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Farmers Market:
Certified and Non-Profit
- Jeff Barnouw | Amphitheatre Drive

For the Holiday Season the Farmers Market is turning pro-active with a new, bolder and brighter logo and a flyer distributed through DMVA in free tote bags (full of more good stuff) available in village stores starting on Small Business Saturday, November 25, a nationwide promotion organized by American Express as part of the Shop Small campaign. The Farmers Market flyer advertises the variety of produce and prepared foods available now, delivered either by the farmers or food vendors.

The logo emphasizes “certified and non-profit.” In fact the farmers are certified by the County Agriculture Department and the vendors by the County Health Department. The flyer includes two long separate lists (almost epic catalogues) of what is on offer every Saturday.

“Delivered by the Farmers: Avocados, Guava, Persimmons, Apples, Citrus, Dried Fruits, Nuts, Tomatoes, Beans, Squash, Turnips, Subtropical Fruit, Asian Vegetables, Strawberries, Fresh Pomegranates, Seasonal Freshly squeezed Juices, Eggplant, Peppers, Okra, Farm Fresh Eggs, Flowers, Orchids and Potted Plants.” Try reciting that rapidly; it’s a mouthful.

As the flyer reminds us, the food is sustainably grown, local produce, which guarantees freshness. Buying there means renewing a tradition of farm-to-table that allowed earlier generations to have a better sense of what they were eating and where it came from, “re-establishing a time-honored connection between the eater and the producer.”

Delivered by the food vendors: French Breads, Pastries and Baked Goods, Assorted Hummus Dips, French Bistro Food, Tamales and Salsas, Chocolates, Organic Granola, Honey and Almond Butters, Quesadillas, Cheeses, Jams, Kombucha, Chai Tea and Coffee, Kettle Corn, Turmeric infused Drinks, Sushi and Fish & Seafood.”

Enough said.



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