Dave Druker | 10th Street
The hotel room occupancy rate for Del Mar hotels follows a regular pattern slowly increasing from January with a peak during the summer in July and August and then decreasing through December. There has been barely any change in the occupancy rate from 2011 to 2012 as the chart shows. The average occupancy rate for July through December in 2011 was 62.83% while in 2012 it was 64.27%.
The hotels in Del Mar are collecting a portion of the Transit Occupancy Tax to create an advertising campaign for hotels in Del Mar. It will be interesting to see if their hotel occupancy rates change based upon their campaign.